Shane’s Rib Shack Douglasville is hosting its annual Military Appreciation Week to honor and express gratitude to local veterans and military service men and women. Shane’s goal is to work together as a brand to make a lasting impact on these men and women who have sacrificed so much for each of us.
Participating Shane’s Rib Shack locations will honor America’s heroes by giving afreeBig Dad® Sandwich, side and drink to each active and retired military personnel onMonday, Nov. 11 through Wednesday, Nov. 13.The ‘Big Dad®’, Shane’s signature sandwich, is a half-pound of slow-smoked, freshly chopped BBQ pork between two slices of Texas Toast.
In addition to the in-store meal giveaways, Shane’s locations around the country will donate and serve catered meals for local veteranorganizations throughout the month of November.The caterings originated as an extension to the in-store offers because Shane’s recognized that some veterans in the community had difficulty making it into the restaurant to enjoy their meals. The caterings provide the opportunity for Shane’s employees to actionably express their gratitude, and to meet and converse with the veterans on a more personal level, which is an opportunity they greatly appreciate. Last year, Shane’s locations served more than 8,500 meals through in-store giveaways and catered events.
As part of the Military Appreciation Week, Shane’s locations will also provide the opportunity for its customers to express gratitude by writing a personal letter of thanks to the local military personnel. Shane’s is inviting the local community, schools and churches to join in on the initiative as well. ‘Thank You’ cards will be made available around the community and in stores for guests to pay tribute to local heroes with personalized notes. The letters will be displayed inside the restaurants to be distributed to veterans who visit throughout November.